Clearing the way to better hearing for all

Put audiences at ease
Nurture positive emotions
Demonstrate movement and flow
Evolve the industry

Project Overview

The hearclear brand has connected tens of thousands of people with hearing professionals over its first 5 years. They strive to break down the stigma around hearing loss, with informative content that speaks from a human and compassionate position.

I worked on a full rebrand of hearclear to evolve the visual language for a modern base, and lifted the wider brand storytelling to be allow for dynamic and adaptable usage. This involved workshopping brand vision, audience research and sector analysis in order to bring together a new visual identity across all touch points, and a refined brand core and vision.

Creative Strategy

The core idea that underpinned the direction was one of openness, flow, and positivity. This was demonstrated with the pursuit of a visual direction that exuded vitality, with a rich and energised palate.

Organic, evolving shapes and containers bring the human and compassionate tone we wanted to achieve. This gives space for a mature type pairing of Monrope and Source Sans Pro to balance the identity with a trustworthy impression.

Project Deliverables

Refreshed brand identity
New landing page design
Social templates

Role: Brand and Creative Direction

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