Refreshing Europe’s leader in domestic renewables

Show an evolved perspective
Awaken a new audience
Be positive about change
Ready for tomorrow

Brand and Creative Strategy

This full rebrand project was driven by the notion of connectivity and movement. I was inspired by design that demonstrated flow, and design expressions that balanced play with maturity.

Brand and audience research told us that there was a lack of depth, personality and dynamism, in the existing the brand. Working with the eco experts team, we framed a new brand core, personality and vision that took the brand beyond green living. The goal was to form a new tone speaking to a wider audience with authority on all things renewable and domestic energy.

We opted to bring in a combination of grounded and earthy tones, with a more vibrant and expressive palette. This combined with the use of shape, allows the brand to feel organic and comfortable in photography and video, with enough distinctiveness for the identity to be recognisable at all touch points.

The core principles of the brand and design tone can be summarised as:

MOVEMENT
PERSONALITY
ELECTRICITY
GROUNDED

Background

The eco experts have been an industry leader in domestic renewables for 10+ years. Around 25% of Europes domestic clean tech installs start out with their guidance and connection to a specialist domestic installation network.

The core of the brand has traditionally spoken primarily to the green sector, but the climate and cost of living crisis have enabled a new brand perspective. It now appeals to not only the green minded, but also to economically conscious home owners, and those who want to safeguard their energy choices from global uncertainty.

The Outcome

The new brand went live in 2022, complete with a new audience experience, a fresh approach to socials and a new website.

This identity works hard to develop the feeling of electricity and progression through movement, shape and colour.

The brands rebrand was a great success, with all key metrics on audience experience improving, and a significant increase on social activity within weeks. The team have regularly appeared across the media landscape with appearances on the BBC and print press within 12 months of launch.

Project Deliverables

Brand core
New visual identity
Organic and paid social strategy
Refreshed online experience

Role: Brand & Creative Director

Projects

Projects